The History

The Marchesi Incisa della Rocchetta are among the protagonists of Italian history, from the early middle ages to the dawn of the Baroque ages and beyond. Mario Incisa della Rocchetta was born in Rome in 1889, from a Piedmontese family. While studying agriculture in Pisa, he immediately developed a strong inclination for agronomy, dreaming already in the 1920s of finding perfection in agriculture and respect for the earth. He moved to Maremma in the early 1940’s, after marrying Clarice della Gheradesca in 1930, a descendent of one of the oldest families in Tuscany, the family of Count Ugolino, mentioned by Dante in The Divine Comedy. The Marchese immediately realised that this was going to be one of the most extraordinary biotypes in Mediterranean Europe and began experimenting with some French grape varieties. He concluded that cabernet “has the bouquet I have been searching for”, despite being so distant from the Tuscan and Piedmontese traditions of Sangiovese and Nebbiolo respectively. Thus, thanks to the first grafts received from the Dukes Salviati of Migliarino (close to Pisa) in the early 1940’s and he planted the first Cabernet Sauvignon vineyard in the hills that gently slopes down from the fortress of Castiglioncello to the sea. In fact, we know that in addition to Cabernet (Sauvignon and Franc), the grape variety used in the first planting was diverse and ranged from Canaiolo to Ciliegiolo to white grapes. The mass selection, orientated towards the exclusive use of Cabernet Sauvignon, happened more recently, between the years of 1960 and 1968.

The far-sightedness of Nicolò Incisa, today the Honorary president of Tenuta, has led the company to become a modern enterprise that combines family tradition with the expertise of independent and competent managers. This way, the company keeps evolving and the values of Tenuta San Guido and its heritage is handed down to the new generations.

Managing and accompanying a family business with an ancient tradition and a valuable brand means considering its future, tens of years from Today, and not stopping to foresee just tomorrow or the day after tomorrow.
It is an exercise that implies strategy and vision, listening and working, in an uninterrupted dialogue with the old and new generations.

"Our aspiration for Tenuta San Guido is to set an example through an ethical way of thinking, which is not theorised by words, but through doing one’s job well. We are committed to ensuring that the relationship between man and nature, the foundation and the doctrine of our work are translated into our entrepreneurial mindset."

Alessandro Berlingieri, CEO of Tenuta San Guido.

Alessandro Berlingieri was born in 1968 in Milan and grew up in Venice where his family resides. After his studies at the classical lyceum, he attended the Cà Foscari University of Venice, graduating in Business Administration. After several years of experience as a manager in various Italian and European companies, specializing in the management of family enterprises, in 2009 Alessandro began to manage his own family estate together with his father. The experience strengthened his passion for nature, agriculture and horses. In 2017, in light of the long-standing friendship between the Berlingieri and Incisa della Rocchetta families, Marquis Nicolò Incisa della Rocchetta invited Alessandro to join the board of directors of Tenuta San Guido. Since 2018, he has been its CEO.

"Every day we observe the evolution of the land and its produce and draw on our memories to find new solutions that give them greater value. The teachings of our mentors and the experience which we have acquired over many years guide our daily actions, in a process of business growth that focuses first and foremost on the quality of the product and the care of the land from which it originates. We welcome meeting the expectations of those who appreciate our work in order to improve. This is our duty and our challenge."

Carlo Paoli, Tenuta San Guido's General Manager and Production Manager.

Carlo Paoli was born in Livorno in 1964 from a family of Genoese origin. He obtained his early education in a boarding school in Perugia; he then graduated in Pistoia as an agricultural expert and later specialized as an agricultural technician with a focus on oenology. During his studies, he also worked in the agronomic field. In 1984 Carlo was involved by the Region of Tuscany in agricultural development, as a technician and business consultant. In 1992 he held the position of director of Confagricoltura and specialized in food technologies. Meanwhile, as a freelancer, he carried out consultancy activities for various Tuscan companies, some in the Bolgheri area, in 2000 he took over the general management of a local winery. Since 2009 he has been general manager of Tenuta San Guido where he supervises both the oenological and administrative management.